Your course facilitator


Dr Monica ChienDr Monica Chien, Lecturer in Event Marketing, UQ Business School
Room 452, GP North Building, UQ St Lucia
Email: | Phone: +61 7 336 56720

Dr Chien’s expertise covers the impact of multiple brand contact points on consumers’ cognitive and affective reactions. She has an extensive background in marketing and particular expertise and interest in experimental studies, with publications in both marketing and tourism journals.

Dr Chien’s principal research interests include consumer information processing and decision making; branding and brand equity management; sponsorship strategy and portfolio management; sports marketing; traveller behaviour; and integrated marketing communications. With an American Academy of Advertising (AAA) 2011 Research Fellowship, Dr Chien is currently researching how sports scandals affect the sponsoring brands and sport.