Find out the best ways to start up an innovative enterprise around a new idea and it keep it on track for success.

This course focuses on developing entrepreneurs by introducing students to the theory, practice and research that enable them to start and grow new ventures. Students will consider how to match types of ventures to entrepreneurial goals, design innovative business models for value delivery and capture, present new venture ideas and analyse emerging entrepreneurial firms, assess market attractiveness, create competitive advantage, write assumption-based business proposals and manage growth pathways.

During this course you will learn:

  • theory, practice and research behind starting and growing new ventures
  • knowledge and skills needed to plan a startup and meet your entrepreneurial goals
  • how to assess and maintain your new venture’s competitive advantage over time.

Your facilitator

Peter LaurieDr Russell Manfield
Lecturer and Entrepreneur in Residence, UQ Business School

Russell Manfield is a Lecturer in Entrepreneurship and Entrepreneur in Residence at the University of Queensland Business School. He holds a PhD in organizational capabilities and  Bachelor of Engineering (Mechanical), both from the University of Queensland. He currently teaches at range of entrepreneurship and innovation subjects at UQ Business School, supervises postgraduate research projects while maintaining his engagement with some early stage enterprises.

Over the past 25 years he has founded 6 new ventures across engineering, telecommunications and consulting disciplines  and now applies his research to exploring organisational capabilities in emerging firms, tools for navigating uncertainty and the foundations of organisational resilience under adverse conditions. He has some publications across these research themes and seeks to apply his insights to his teaching in entrepreneurship and innovation.

Course snapshot


Pending; July 2021

Contact hours

61 academic contact hours


Team presentations and business project plan

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