Discover the secrets and strategies for running events that people really want to attend and that make your brand stand out for all the right reasons.

This course provides insights into the principles of event marketing and their application in real-world settings. It explores the development of event marketing objectives, strategies, plans and related research.

During this course you will learn:

  • the principles of event marketing and management
  • how to create research-based objectives and strategies
  • how to apply the concepts you learn to real event cases and problems.

Your facilitator

Isabella YeMiss Isabella Ye
Casual Academic and Research Assistant in Tourism, UQ Business School

Isabella is an experienced educator in higher education sector. She has taught many courses at UQ Business School across tourism and event marketing, special event management, marketing distribution & research project, and facilitated a number of work-integrated industry projects.

Prior to her PhD journey at UQ, Isabella held various positions in the high-end hotel chains and business event industry. Currently, she is pursuing a doctorate degree with focuses on visitor landscape perception and implications for site interpretive practices for national parks. She is also serving on the executive committee of the Council for Australasian Tourism and Hospitality Education (CAUTHE).

Course snapshot


Pending; July 2021

Contact hours

36 academic contact hours


Final exam

Download brochure (PDF, 2.1 MB)

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