Consumer preferences for voluntary carbon mitigation in the aviation sector

January 2015December 2018
ARC Discovery Project

The demand for aviation is rapidly adding to carbon emissions. Little is known about consumer preferences for aviation carbon offsets and how they evolve over time. This hinders the expansion of voluntary schemes at a crucial period in history. This research will investigate consumers offset preferences and their willingness to pay for aviation carbon mitigation using a novel time series methodology.

The project aims to inform government policies and to help industry to develop carbon offset programs which are more likely to be supported by consumers, thus helping to reduce carbon emissions in the long term. It also aims to profile carbon offsetting groups to support communication activities to increase the size and value of offsets.

Project members


Professor Brent Ritchie