Market responses to behavioural consumer policy: Experimental study
This project aims to investigate the effectiveness of regulatory policies such as industry standards, optimal defaults and third-party comparison services in supporting consumer decision-making. In complex market environments, consumers often struggle to make good purchasing decisions and can be vulnerable to exploitation by firms. Understanding how regulatory consumer policy directly affects consumer decisions and the dynamic strategies of participating firms is important to improve our markets, inform consumer policy and provide evidence-based policy recommendations. This is particularly important in the increasingly complex market domains such as health, insurance and household finance.
Dr Kenan Kalayci (School of Economics)