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Tourism Lecturer determines customers’ value of a Hervey Bay whale watching experience

9 Feb 2016

UQ Business School Tourism and Events Lecturer Dr Aaron Tkaczynski conducted an in-depth on-site study of Hervey Bay’s whale watching attractions in an effort to determine the value whale watching provided for customers.

Dr Tkaczynski collected more than 1000 surveys from customers across a number of different sized whale watching vessels during the high and low seasonal periods.

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