Five advertising students from The University of Queensland (UQ) Business School have won the coveted national Advertising Capstone Challenge Australia hosted in Sydney – an annual competition between three major universities crowing the best pitch for a well-known brand.
This year’s competition brief provided by Campaign Brief Agency of the Year, DDB Sydney and their client, McDonald’s Australia was based around sustainability.
UQ Business School lecturer and mentor of the successful team, Dr Nicolas Pontes said the opportunity to pitch to such a renowned agency and well-known client was a valuable stepping stone for the career trajectory of all the participants, and also reflected the outstanding ability of the winning UQ students.
