Fake news bots. Misinformation. Online extremism. Echo chambers.
They’re all hallmarks of the digital era: an era in which conspiracy theories on everything from the COVID-19 pandemic to climate change have spread like wildfire across social media, forums and chats.
The explosion of misinformation and fake news has had an undeniable impact on democracy, our trust in traditional news media and science, and the business world. Organisations targeted by online misinformation and disinformation campaigns have suffered serious consequences, including falling share prices and a loss of customer trust.
On the other hand, living in the digital era empowers us to connect with our customers and transform how we do business. We can use social media platforms, new innovations and technology to create social change and improve business growth.
So, how can organisations navigate the digital landscape while building customer confidence and protecting their reputation? Trust experts from The University of Queensland (UQ) Business School and industry share their insights and top tips to combat misinformation and fake news.
Read the full article at Momentum, the UQ Business School magazine
